Metrics Agency

We always say that brevity is next to godliness. But do you know what else is? Order. Without good organization, your analytics program will be in a constant state of confusion. Perhaps more importantly, the exercises we discuss, will help you align with your organization strategically, and lead to not only more efficient analysis, but more insightful and meaningful analysis.

Is there a right personality type for an analyst? Probably not. But that doesn’t mean that personality isn’t vitally important. We’ll walk you through how to use your personality type’s strengths to be a better analyst, and also show you how to draw out the strengths in others.

Each and every analyst will find themselves in the same place at some point: an analytics rut. It’s a dreadful place where numbers on a page all seemingly run together, and the insights that so magically sprang to life before, now lay dormant. This week we’ll walk you through how to get out of the rut that you will inevitably find yourself in at some point, so that you can deliver the insight and analysis that your organization desperately needs.

Well…this is awkward. In this week’s episode, we change things up a bit. Instead of discussing deep and intriguing analytics issues, we’re going to put one of our very own under the microscope. Chris Sietsema will do his best Barbara Walters, and interview Chris Book.

Since even our most loyal listeners may not know about us, we wanted to give you a glimpse of who we are. We hope you enjoy!

As video consumption becomes more prevalent (yes, it’s still growing), analysts need to be on top of the content their organizations are creating and ensuring that time and money are being spent in the right way. We’ll walk you through how to incorporate video analytics into your analytics program, and share specifics that will ensure your video program is set up to succeed.

Do you use correlations in your analysis? Think they’re scary? You’re alone, but odds are, you’re probably using correlation studies right now and don’t even know it. Having a good understanding of how to use correlation studies, knowing what the do – and don’t show – and following a proper framework to validate is key to unlocking meaningful analysis. This week we’ll tell you everything you need to know about correlation studies.