As video consumption becomes more prevalent (yes, it’s still growing), analysts need to be on top of the content their organizations are creating and ensuring that time and money are being spent in the right way. We’ll walk you through how to incorporate video analytics into your analytics program, and share specifics that will ensure your video program is set up to succeed.
Do you use correlations in your analysis? Think they’re scary? You’re alone, but odds are, you’re probably using correlation studies right now and don’t even know it. Having a good understanding of how to use correlation studies, knowing what the do – and don’t show – and following a proper framework to validate is key to unlocking meaningful analysis. This week we’ll tell you everything you need to know about correlation studies.
On this week’s show, Chris and Chris dive into the world of nonprofits. Just because an organization isn’t for profit doesn’t mean that they don’t need to pay attention to analytics. In fact, the wide variety of audiences that nonprofits serve places a significant analytics burden on organizations to ensure that they are delivering the right content to the right audience members at the right time.
The guys will show you how to approach data within a nonprofit environment, how to segment KPIs, and break down additional considerations to keep your organization thriving and supporting those that matter to you.
Having spent a significant amount of time working in and with agencies, Chris and Chris have a tremendous understanding of the agency business and what it takes to be successful. When it comes to data, however, a lot of agencies miss the boat. In this episode, we’ll show you how to use data in an agency or a third party setting to not simply provide a service to your clients, but also to develop strong relationships and boost lifetime value.
In this episode, Chris and Chris are joined by a hugely special guest and long-time friend: Jay Baer. Jay is a massive figure in marketing, and along with founding several multi-million dollar businesses, he’s also a 6 time NYT bestselling author and President of Convince & Convert.
During the conversation we talk about word of mouth marketing, and specifically Talk Triggers, which also happens to be the title of Jay’s new book. We’ll cover not only how to implement talk triggers as word of mouth strategies, but how to use data to find these triggers and to optimize on the fly. The application of this for all analysts is huge.
New tools are everywhere. Staying on top of them can be a challenge. Knowing when to look for new tools, how to effectively source and procure them, and how to implement into your operations is a vital skills for all professionals. We’ll show you how to build a dominant tool set.