This week, we’re joined by the patriarch of the analytics industry. His roots in analytics go back to the early 90s. He’s an internationally recognized author, consultant, and speaker, whose credits include creating the e-Metrics Summit and co-founding the Digital Analytics Association. If that’s not enough, he’s perhaps the nicest person you’ll ever meet.
Be sure to see Jim at the Marketing Evolution Experience (we’ll be there) from June 3-7 in Las Vegas. More info here.
If you don’t already have his books, stock up on them here.