The Metrics Agency team offers compelling, humorous, motivational, and energy-packed talks on a variety of topics pertinent to the analytics and digital marketing community. Whether you’re a conference promoter, a board of directors, or an organization, hearing from the Metrics Agency team will deliver immediate improvements for your audiences.
Addressing audiences throughout the country, the Metrics Agency team has delivered their messages to major conferences such as the e-Metrics Summit, OMMA, Digital Summit, and Ad:Tech. Additionally, they have spoken to leading professional organizations such as AMA events, at major colleges and universities such as Northwestern University’s Kellogg School of Management, and to Fortune 500 Boards of Directors.
To book a member of the Metrics Agency team for your event, contact firstname.lastname@example.org
Recent speeches include:
Mayhem to Measurement
A cornerstone Metrics Agency presentation, Mayhem to Measurement will leave attendees with a clear and direct path to making sense of data so that they can fully harness its power. Let’s face it. We have more data than ever. Perhaps too much. Data is only valuable if we can use it to better our businesses and organizations. Mayhem to Measurement provides tangible and meaningful insight to place any organization on the path to data-driven success
Mining for Gems: 8 Highly Useful Google Analytics Reports & Features
There are just too many reports, too much data and an endless supply of confusion just waiting for us in Google Analytics. And as we all know, Google Analytics can hold some incredibly valuable assets and you could be missing out on some gems if you aren’t taking advantage of it. Here we show you the most helpful and useful Google Analytics metrics and features to utilize so you don’t have to worry about what you’re missing.
The 7 Analytics Mistakes Killing Your Business
From an analytics perspective, the biggest threats to businesses don’t come from competitors, the broader market, or even new tools. They come from within, and if you don’t look carefully, you won’t even realize that they exists. The Metrics Agency team will show you the 7 analytics mistakes that your business is making, and help you form a prescription to rectify them.
When to be Half Pregnant
Want to be data-driven? Sure, we all do, but data itself isn’t the end-all, be-all. As important as it is, we also have to combine it with a heavy dose of instinct and logic. There’s no prescription for how to do that, and it’s far more art than science. We’ll show you how to equally parts data-driven and instinct-driven, so that your business can have the best of both worlds, and thrive as a result.
Chris Sietsema (seats-eh-muh) has over 15 years of experience in the interactive marketing space. Chris has educated, trained and shared knowledge with some of the top brands in the country. He can answer (or find the answer for) almost any online question, and is a seasoned and effective public speaker and trainer. A true generalist with knowledge of and a passion for search, email, digital advertising, and analytics, Chris brings a wealth of understanding and a friendly disposition to every speaking engagement.
As a long-time member of the digital marketing and analytics community, Chris has worked with many of the world’s leading brands to harness the power of data to generate growth. Chris has both agency and client-side experience, including serving as the Head of Strategy & Analytics at Sears Holdings, and also serving as the Head of e-Commerce where he led a multi-billion dollar turnaround of the business. Chris’s speeches are packed with front-lines insight, thorough strategic direction, and a deep understanding of the leadership necessary to guide data-driven organizations.